On first listen you might easily have mistaken this for a woozy, seductive drinking song designed to soundtrack a thousand nights out and wild parties, but if you paid full attention it soon became clear Lamar was satirising exactly that sort of vacant scene, and warning of the disastrous siren call of alcoholism. It was also a perfect example of one of the things that made Lamar the decade’s most compelling rap lyricist: his ability to simultaneously embrace and subvert musical clichés. ‘Swimming Pools (Drank)’ was the breakout hit that first brought Kendrick Lamar to mainstream attention, giving the Compton rapper his biggest US hit to date and marking his first appearance on the UK charts. Words: Dhruva Balram, Jordan Bassett, Leonie Cooper, Rhian Daly, Alex Flood, El Hunt, Charlotte Krol, Sam Moore, Hannah Mylrea, Kevin EG Perry, Zoya Raza-Sheikh, Nick Reilly, Thomas Smith, Dan Stubbs, Andrew Trendell, Kyann-Sian Williams This list is chockablock with artists unafraid to stand apart, and if these songs are threaded through with an overarching, era-defining message, that’s perhaps it. We’ve come a long way, baby, and while some things haven’t changed – the planet’s still fucked, if you haven’t noticed – the biggest trend of the 2010s was doing things off your own back, giving yourself permission to be brilliant. And the most recent? This year’s ‘Bad Guy’ from Billie Eilish, an eccentric alt-pop masterwork from a talented teenager with an internet connection. It’s worth noting that the earliest track from this list of the best songs of the 2010s happens to be ‘Stylo’ by Gorillaz, a political funk banger that, released in the first month of the first year of the decade, warned about the harm that humanity is wreaking upon the environment. Some songs grow with you, and I hope you’ll find that’s the case with some of our 100 picks below. And I danced to it, drunk, a little less lost but probably equally badly dressed, at a house party with friends I made just last year. I danced, drunk and lost and badly dressed, to our Number One track as a student in my early twenties. The end results: We were able to consistently and predictably gain followers averaging between $0.25-$0.35 per follower (including a bulk of the promotion being done in high cost English speaking countries such as United States, United Kingdom, Australia, & Canada) resulting in around 4,000 new, engaged followers/month on Instagram.Can you sum up a decade in one track? Can you distil 10 years into, like, four minutes? In a way, you can. We were able to bring out the heart of his music through paid ads by editing & optimizing his existing videos and properly researching and structuring his ad campaigns. Kid Travis already had amazing talent but needed to combine his music genius with some marketing expertise to get the best of both worlds. His main goal was to achieve new followers who are seriously interested in his journey as an artist. having us add our years of experience and expertise to them made a huge difference! He discovered that trying to run Instagram ads yourself vs. While you can get some spill over audience from YouTube, Kid Travis knew that Instagram ad campaigns could boost his presence on IG even further! With an already buzzing YouTube audience of over 400K+ subscribers, Kid Travis wanted his Instagram profile to start gaining some of that same traction.
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